品牌故事5 Levi’s Wants You to Rethink Your Denim Shopping.Ms. Gass wants to make Levi’s a brand shoppers think of not only when they want jeans, but a destination for shirts, jumpsuits and puffer jackets

 

German Institute Taipei 德國在台協會 

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牛仔褲的發明者Levi Strauss，原名叫做Löb Strauss，出生在介於紐倫堡市與班貝格市之間的一個小地方Buttenheim。18歲時，他就和母親一同前往美國，便在那裡改名為Levi Strauss。1870年他研發出附有銅製鉚釘且粗棉材質的牛仔褲。同時，他也創建了自己的公司Levi Strauss&Co。1902年他逝世於美國舊金山。而其位在Buttenheim的故居，今日則是「Levi Strauss博物館」的所在。Levi Strauss博物館:

 .Credit...Marissa Leshnov for The New York Times

Levi’s Wants You to Rethink Your Denim Shopping

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