2010年8月31日 星期二

0901


昨晚讀March 的經驗之曖昧

London on a shoestring


在台灣叫省錢大作戰

紐約時報教frugal traveller

川瀨10日來台

2010年8月30日 星期一

0830-31

0500回來看漏水無

通話改稿的問題

下午一時大雨
利用磚塊的危機

寄SENGE相關千千

COPY不成開學了
永和眼鏡修理

hOUSE影集採用精神分析法
談封面社計

-----
31
早上8點多才醒來
據報是3小台包台
確認封面
書林和二手買書
下午午修之後無所事事
電HANS
台大買米麵包
BLOGGER 多了統計服務

2010年8月26日 星期四

0825-29

0825-29

29
645 微雨朝陽M生意好K等尚未開第一次85C 59元品質VALUE不行

看公視2周畢卡索的15天(1999)
許多地方都有關
Today in History:
的人物等等
不過365天很擠
可能孫中山和史達林同日死
畢卡索可能10月25日死
(這位大師晚年的生日慶祝會類似法國環法自行車大賽是電視轉播的 死前還想知道的一問題是顏色究竟是什麼!)月

託YY之助可以從台大借五本書 才發現有許多書價上萬元

OOC 128元


28
NTU 圖書館 OUP ARCHITECTURE
有IMD的WORLD COMPETITIVENESS 2010 哈!
NTU和地下室各得二手書
不工作 只在晚上寫入prague精神和台夙等兩處
晚上看再見南國再見 侯孝賢1996
dante 的地 hELL 至1210 放棄

26
YY拿幼稚園的龍眼等警

楊必川談淡水 他去祭拜友人父親的排隊故事

阿達談的周陽山VS 平路等因為我近兩周都沒看報不知道

晚餐在台大牛肉麵沒什麼

9點回去看大化新聞 北市的一級主管似乎全出來滅新生高架橋ˊ之採購火
HOUSE
半夜回88號作COPY
蚊子似乎多睛

26

麥當勞六點多早餐讀親子天下的新品格教育等等

整本書都是競爭力學習力等
寫入PDSA--BOX說法
去數學系圖書館看BOX的兩本新著
轉寄: 看著一個個厚實的擁抱,啊~淚流了…



最近10天一直在改稿似乎還有漫長的路要走
我很感謝吳國精董事長等人經常給我另人喜愛的影片
另外的一些小安慰

2010年8月23日 星期一

0824

早上改稿 周小姐來電教她書之排法

午yy 拔殖牙齒
寄給員林書

2010年8月22日 星期日

0823

0823 Mon.
昨天近11點睡 近6點起近2周智利礦工32人仍能生還兒巴勒斯坦水災災民數超過台灣人口
紐約joyce 來email 很有點鼓勵

早上改稿


午間因電視出走
傍晚ok

Sunday hot and windy0822

Sunday hot and windy

disk出問題 過去幾天改稿必須從來
東海發展等其實是誤會不要自作多情

法國人告訴我花蓮、宜蘭地區從午夜到今天上午地震頻頻,總計接連發生六起地震,不少人夜裡連連被震醒,一夜睡不安穩。六起地震中規模最大一起是5.4,且全台有感。中央氣象局地震中心表示,凌晨密集地震並非大地震前兆,民眾可以放心。 六起地震有五起發生在凌晨,最大一起發生在凌晨0 ...

昨晚看大提琴竟然都沒有感覺
YY TRID MISSO 鮭魚

看Picasso 的14天家
了解parade
其女描述蹦跳作畫


與DAVID HSU 談DISK問題
傍晚穿脫鞋出去台大運動場 轉到辛亥路小吃豆花逛公園内的辦仙繞到和平東路碰到紫藤廬的周瑜的洪通收藏展覽

1950回來

2010年8月20日 星期五

0821


The End of Management ?


思考一下鴻海在中國的工人將超過百萬人

公館站買
The Big Issue
第五期 100元
在捷運上翻翻
似乎沒什麼內容

去了 不過麥當勞裝修中 哈哈 (邀請您報名參加:8/21「東海大學校友關懷母校整體發展論壇 」會前座談會)參觀兒童醫院問津堂買特價書

英國早期文學經典文本 (浙江大學)
藝術價與自然 samuel alexander 選集

2010年8月17日 星期二

0816 2010


FORDHAM大學的Orsini 教授 (戴明學生)來EMAIL

-----

將漏水當一PROBLEMSOLVING CASE

-----

王世學妹再來訪 暢談他準備的案子

------

The temptation: Edgar Tolson and the genesis of twentieth-century folk art

作者:Julia S. ArderyJulia S. Ardery - 1998 - Art - 353 頁
Drawing on in-depth interviews with collectors and dealers, museum and auction house officials, and Tolson's own family members and friends, the book traces a ...
Max Weber找一下 一段引言等等
------

香蕉魚的好日子 (金魚市場缸裡的黃昏)"A Perfect Day for Bananafish"

In the New York of his youth, the floating condoms would have been called "banana fish".

A Perfect Day for Bananafish
"A Perfect Day for Bananafish" is a short story by J. D. Salinger, originally
published in the January 31, 1948 issue of The New Yorker.


1975
年莊因出版的文集金魚市場缸裡的黃昏 (台北幼獅) 有此篇之中譯看香蕉魚的好日子 (頁297-313)
當然譯者當時不懂得此俗語不過無於細心的讀者的了解小說中的許多

0816 2010


FORDHAM大學的Orsini 教授 (戴明學生)來EMAIL

-----

將漏水當一PROBLEMSOLVING CASE

-----

王世學妹再來訪 暢談他準備的案子

------

The temptation: Edgar Tolson and the genesis of twentieth-century folk art

作者:Julia S. ArderyJulia S. Ardery - 1998 - Art - 353 頁
Drawing on in-depth interviews with collectors and dealers, museum and auction house officials, and Tolson's own family members and friends, the book traces a ...
Max Weber找一下 一段引言等等
------

香蕉魚的好日子 (金魚市場缸裡的黃昏)"A Perfect Day for Bananafish"

In the New York of his youth, the floating condoms would have been called "banana fish".

A Perfect Day for Bananafish
"A Perfect Day for Bananafish" is a short story by J. D. Salinger, originally
published in the January 31, 1948 issue of The New Yorker.


1975
年莊因出版的文集金魚市場缸裡的黃昏 (台北幼獅) 有此篇之中譯看香蕉魚的好日子 (頁297-313)
當然譯者當時不懂得此俗語不過無於細心的讀者的了解小說中的許多

2010年8月14日 星期六

Longwood Gardens



其實Albert 精心設計我的初訪美國之行程
讓我有機會在中秋在夏威夷的著名海灘上賞月
又有機會上杜邦著名的Wikipedia article "Longwood Gardens".
我當時買了一本 A Man and His Garden 一直珍藏
那一次到總公司 才知道以前的台灣總經理在總公司的眾星雲集情況下
只可能官拜少校級
不過他我去訪問昔日駐台灣廠同事
可以知道他們感情都相當的好.....

MUSEUMS SPECIAL SECTION

A Garden With a Profusion of Ideas

L. Albee/Longwood Gardens

FRAGRANT TOUCH Orchids adorn the entrance to the music room in Longwood’s Conservatory Exhibition Hall, where a perfume exhibit is planned.

By CAROL KINO
Published: March 14, 2010

KENNETT SQUARE, Pa.

L. Ablee/Longwood Gardens

TEMPERATE LATITUDES The grounds of Longwood include a conservatory where bananas can grow.

L.Albee/Longwood Gardens

Flowers and plants that are typically found in the balmy climate of the Mediterranean.

Richard Stamelman/Collection of Petar Forgan

MESSAGE ON A BOTTLE A perfume bottle, Sylphide, by Lalique, will be part of the exhibit “Making Scents.”

AT some stage, every cultural institution created by a single, powerful founder must learn how to evolve beyond its early roots. ForLongwood Gardens, a 1,077-acre display garden in the Brandywine Valley of southeastern Pennsylvania, that moment came when Paul B. Redman, the current director, assumed his post during its centennial celebration, in July 2006.

Longwood’s board had lured Mr. Redman away from the Franklin Park Conservatory in Ohio, a down-at-the-heels institution that he returned to health. Longwood was in a sharply different position, with a devoted public, a generous endowment and the largest and most-visited conservatory in the United States.

It was clear from the beginning that his very appointment signaled a mandate for change. As Mr. Redman himself said, during a recent interview in his office, “If I’d thought that this was a done deal with nothing else to do, I wouldn’t be here.”

“Longwood isn’t broken,” he said, yet the task at hand was “an incredible leadership challenge.”

“How do you take something that’s already great and make it better?” he asked. “It was about bringing Longwood into the 21st century.”

The solution that emerged involved a global museum consulting firm, hours of meetings and a series of master plans, many of which are still in progress. Slowly but surely, Longwood, less than an hour’s drive from Philadelphia, is figuring out how to earn international recognition as one of the great gardens of the world.

Longwood was founded by the business magnate Pierre S. du Pont, who bought the property in 1906 to prevent its late 18th-century Quaker arboretum from being razed.

Over the next 30 years, he transformed the grounds into a pastoral palace of wonders, with 325 acres of cultivated gardens, three major fountain gardens with 1,700 water jets and hundreds of colored lights among them, an indoor ballroom with one of the world’s largest pipe organs and an open-air theater that once presented performances by talents as disparate as Martha Graham and John Philip Sousa.

Du Pont designed almost all of this himself, from the fountains and conservatories to the underground heating system and boiler. He also laid the groundwork for Longwood’s future: by the time he died in 1954, it was being operated by a foundation with a public mission, which was supported by an endowment that received the bulk of his $60 million estate.

Today, most of those early 20th-century wonders are still thriving — even the boiler and the endowment — as Mr. Redman pointed out on a recent tour through the grounds. Although the gardens and fountains were cloaked with snow, the four-acre conservatory was a lush, steamy, orchid-festooned paradise, filled with individual rooms dedicated to different climates and plant species, and fragrant with the scent of freesia, narcissus, hyacinth, grapefruit and Asiatic lilies.

But after Mr. Redman ducked through a leaf-covered door in the Cascade Garden — a 1992 addition, designed by the Brazilian landscape architect Roberto Burle Marx — another side of Longwood was revealed. Along with the dozens of plant production greenhouses, nurseries and composting facilities one might expect, the back-of-house areas were full of horticulturalists working on research and development projects, including a plan to develop both ever-blooming and cold-hardy camellias and a study of the precise conditions required to grow giant Victoria water platters indoors.

Over the years, Longwood has also made advances in environmentally safe pest management, land stewardship, irrigation and conservatory temperature control. Its exploration trips have introduced 130 plants to the United States market, and it has an educational wing, with internships, professional training, and a horticulture Ph.D. program run in conjunction with the University of Delaware at Wilmington.

Most of these activities were initiated by the three directors before Mr. Redman, to benefit the public by making Longwood a premier garden estate. Yet today, the larger public knows little about these behind-the-scenes achievements. And even within Longwood, there was an increasing sense of not being able to see the forest for the trees.

“From 1954 until recently,” Mr. Redman said, “we were still trying to interpret what du Pont wanted. Like many institutions, we were doing it on a year-to-year basis. It wasn’t bad, but we knew we could do it better if we had our own unified institutional vision for the future.”

So in early 2008, to help create that vision, he and the board hired Gail and Barry Lord, of Lord Cultural Resources, possibly the world’s oldest and largest cultural planning firm.

The Lords, based in Toronto, have nine international offices and have worked with more than 1,700 cultural institutions, including the Tate in London and the forthcoming museums on Saadiyat Island in Abu Dhabi.

“We wanted to work with them because they have a global perspective,” Mr. Redman said. “We may be located in southeastern Pennsylvania, but in today’s world what’s happening in France, South Africa and Australia impacts us, too.”

Since then, the Lords have visited frequently and conducted many studies. Ms. Lord and her New York-based team carried out the strategic planning: they spent 18 months canvassing and holding meetings with everyone who works there, from the board members (a third of whom are du Pont descendants) to the entire staff, including volunteers, as well as the international horticulturalists and local leaders who have an interest in how things turn out.

Concurrently, Mr. Lord’s team produced a master facilities plan, now complete, to reshape Longwood’s gardens, buildings and energy sources over the next 40 years. Lord’s New York branch is now developing more detailed plans to help the institution tell its story. The entire planning and design process will take several more years.

The aim throughout, Ms. Lord explained, has been to find “the thread of meaning” that runs through all of Longwood’s activities. “It’s not enough to have beautiful, perfect flowers,” she said. “You have to ask, ‘What does it all mean? What does it add up to? What’s the core idea?’ ”

Although that is still being determined, one strategy is to make Longwood’s backstage activities more public. To that end, it has begun publishing videos on YouTube, one of which documents annual efforts to grow a thousand-bloom chrysanthemum, and last month, for the first time, it contributed plants to the Philadelphia Flower Show.

Another tactic has been to prompt the staff to see Longwood as a museum, and for the gardeners to think more like curators, an approach that should be evident when Longwood opens its first full-scale show, “Making Scents: The Art and Passion of Fragrance,” on April 10. Mr. Redman had the idea when Jim Harbage, who directs the research program, mentioned that scientists from a local fragrance laboratory had been visiting the gardens to perform headspace analysis — a process that allows a flower’s scent to be captured and synthesized to create perfume.

Initially, said the director of horticulture, Sharon Loving, her department had intended to handle the show as it might have done in the past, by growing a gorgeous crop of scented plants and putting up a few text panels.

But this time, largely at Ms. Lord’s instigation, she sought advice from the perfume scholar Richard Stamelman and an outside exhibition team, and fleshed out a more expansive show. “We’re introducing this curatorial voice,” Ms. Loving said, “and making sure we have a rich cultural experience for our guests. That’s something new for us.”

The show will now use Longwood’s conservatory and indoor music room to tell the full story of perfume, from the cultivation of scented plants to the way that scents are extracted or synthesized, blended and decoratively bottled to create it.

The display will also be interactive: in a music room adjoining the conservatory, visitors will be able to mix their own fragrances. Longwood is also introducing its own eau de parfum, Always in Bloom, a lily of the valley creation by the French perfumer Olivier Polge.

For Ms. Loving the planning process has been liberating. “Now, when we have meetings, everyone uses the same language and knows where we’re going,” she said. “Somehow that master plan frees up energy.”

Mr. Redman concurred. “If a strategic plan is done correctly it will outlive any single individual or personality,” he said. “The reality is that people like me will come and go, and when that time comes it’ll be clear what the vision for Longwood is.”

2010年8月13日 星期五

2010年演講草稿




010年8月9-13日星期一

談企管與行銷的自習 (紀念陳勝年先生的2010年演講草稿)

講題: 如何做中學戴明的淵博知識系統--以行銷學和策略學等為例


1. 演講日期:99/10/15()18:00~21:10

2. 點:東海大學管理學院三樓EMBA

3. 參加對象:以本院碩士在職專班(EMBA)及企管系學生等為主

4. 數:約

5. 演講規劃:

l 18:00 ~ 19:00 演講餐敘(地點:本校IBA餐廳)

l 19:10 ~ 20:40 專題演講

l 20:40 ~ 21:10 座談(Q&A)

6. 聯絡人:EMBA助理王凌莉小姐(Elisa)、E-mailelisa@thu.edu.tw

(O)04-2350-71880953-022520 傳真:04-2350-7187



******

2010年8月中 (11日)紐約時報 最熱門的一篇是著名的女評論家

有感於今日美國新生流行利用網路科技選擇"氣味相同的室友"做法之不宜


Maureen Dowd: Don’t Send In the Clones


她的結論是 "College is not only where you hit the books. It also should be where you learn not to judge a book by its cover."

我有一"學習英文"之blog 叫"英文人行道: hit the books"

它解釋日常用語(Informal)hit the books 意思就是K書 (To study, especially with concentrated effort.) .


有趣的是 這種"不要以貌取人"的說法 正是今年市面上可以買到的 荷馬的啟示︰從命運觀到認識論 之主題



我們今天要介紹的Deming 學說中的一主要學問就是認識論
當然他是抽樣統計學的專家
就某程度 從SAMPLING學 觀看人生和行銷學 會有許多慧見的


我在行銷學和策略學演講部分之後
要給大家演練的習題 就是 "我看東海大學經營的行銷學和策略學"

我是"老校友" (1975級 工業工程) 幾月前 我同學沈金標先生同我說
今日東海畢業生比我們當年的 起碼貶值一百多萬元
這是命運 嗎?

今晚我給大家說的生命故事中 啟示是什麼呢


落日樓台一笛風
悵無因見范蠡
參差煙數五湖東
(杜牧)

秋; 島嶼
.......
愉悅的午後的
古昔之光
不會逝去
它是我的 它是我的

快 快 給我
最好的馬上鞍
路因我的倔強
展開

(Jorge Guillien 葉維廉譯)


Body Language
Said my feet,"Hey, Let's go dancin'."
Said my tongue, "Let's have a snack."
Said my brain, "Let's read a good book."
Said my eyes, "Let's have a nap."
Said my back, "Let's take a ride."
Said my seat, "Well, I'll just sit right here,
'Till all of you decide."Let's have a snack."

--Falling Up by Shel Silverstein

"儒有今人與居 古人與稽 今世行之 後世以為楷" (禮記 四十一)


"Learning by doing " (做中學) 一直受到教育界漠視

這場演講紀念陳勝年先生 當年我向他學行銷學 其實只是"引進門" 之後當然要自行修煉


在現代的學術世界中 每一門都 類似"光分影雜 條繁幹通" (謝宣城)般

我們今晚要談的商學院 策略學和行銷學等等 都不例外





約1999年 一位台大的工商管理系畢業生問我"策略管理"在學什麼
我認為是"大哉問" 因為他們學校餐廳中有人在K這方面的教科書 準備考試
我就跟他說我在工研院電子所這方面的"求學過程"--部分可以參考系統與變異: 淵博知識與理想設計法 (2010) 的一些摘要 (會議及會後的思考 翻譯等等)


1999年我請教大師 Herb Simon 如何教大學生管理 我當時將它發表在www.deming.com.tw 上
Simon 是倡導自學的人 他在芝加哥大學學士到博士只"修"一門網球 (成績單上).......
他是人工科學大師 他們CMU大學(前身) 在1960年代末就有博士論文 "人工智慧看財務報表"
他認為"人工智慧看策略管理"的時代來臨了

另外一位著名的數學/教育家是Seymour Papert 他童年時玩齒輪 讓他悟出所有小學數學
參考
Hard Fun b y Seymour Papert


這兩開場故事讓我想 今晚可以談一下: 如何做中學戴明的淵博知識系統--以行銷學和策略學等為例

這兒還須向各位介紹: 戴明博士 (1900-93)和他的淵博知識系統

他與行銷學是很有緣份的 因為他從30年代就有這方面的論文 更有意思的是他晚年還為美國行銷學會出版的一本文集寫序
The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming
Chicago, Ill. : American Marketing Association, 1990
這個故事也引進策略學的一章
這些論文都沒談到利用電腦做實驗試驗

(IBM,IBM-US) 周五(8/13日 2010)表示,將支付4.8億美元收購科技廣告公司Unica Corp (UNCA-US)。 本次全現金交易相當於每股21美元,是Unica昨日收盤價格9.55美元的雙倍 ...

Interactive Marketing, Campaign Management, Web Analytics - Unica

- [ 翻譯此頁 ]
Unica, a leading global provider of enterprise marketing management, streamlines marketing operations through execution of EMM and tracking software.
www.unica.com/ - 頁庫存檔 - 類似內容


台大圖書館只訂一種"行銷研究" 我們可以利用HBR的文選了解此領域近7-8年的一些"進展 譬如說 :
Harvard business review on strategic sales management Boston, Mass. : Harvard Business School, c2007
HF5438.4 H374 2007 4f
為什麼不要過份區分marketing &sales
customer calls/contacts
top line approach


*****

一般而言,我們提筆為文,或許是靈感或心情來了,或許是要捕捉過去的精彩故事,也可能是自我學習過程的一種方式。猶記得1981年時,我剛加入工業技術研究院 (ITRI) 的電子工業研究所 (ERSO,所長為胡定華博士)。當時,電子所的主管舉辦過一次「ERSO的業務策略討論會」(由副所長曹興誠先生企劃,地點在石門水庫某旅館)。會後,我開始思考什麼叫「策略管理」。我當時想,要了解這,讀書可能是最簡便的途徑,所以我到「政治大學的公企中心」的圖書館借些書來研究。最後,我選擇擔任過G. E.策略副總Rothchild的著作Putting It All Together來翻譯,作為深入學習的參考 (後來出版:《前瞻策略思考法》)。同樣的,我翻譯《品質洞識力》(Quaitysense)來增進我對於品質保證這專業的了解。

在電子所

我將哈佛大學行銷大師Ted Levitt 的"全集"都買了

,讀了

。又看到M. Porter 教授的成本分析法在PHILIPS公司多年前已使用過

,就跟他說說



Marketing Imagination, : Theodore M. Levitt: 讀一下摘要 感覺一下它魅力

The Marketing Imagination

Marketing (1962) to The Marketing Imagination (1983).


Strategic Management: A Stakeholder Approach by R. Edward Freeman (1982/2006中譯/上海:譯文

《戰略管理》---

這本書與我們談的系統時代特別有淵源.......

)

當然我們可以從許多不同的視角來談"戰略"

,譬如說

Corporate Strategy: A Resource-based Approach by Collis and Montgomery


企管的思想與一國之"現代化"是息息相關的

,譬如說 Kellogg School of Management on Marketing

,中國海南出版社翻譯為

《凱洛格論市場營銷》

,表示他們"營銷"還沒全勝

。又可舉一例

,這本書第二部分談

「敵情分析」

,可是他們翻譯為

「才智」

這可以令舉一例 來比較

A ranking of care for the dying by country

CUSTOMER-satisfaction surveys are, alas, unsuitable for rating the quality of death. So the Economist Intelligence Unit, a sister group to The Economist, has devised a ranking of end-of-life care, published on Wednesday July 14th. It rates 40 mostly rich countries by how well they care for the dying. Britain tops the table. For all the health care system's faults, British doctors tend to be honest about prognoses, the mortally ill get plentiful pain killers and a well-established hospice movement cares for people near death. Countries such as Denmark and Finland rank lower because they concentrate more on preventing death than on helping people die without suffering pain, discomfort and distress.



在沒版權顧慮的時代 台灣翻譯了不少相關作品 譬如說The Marketing Edge: Making Strategies Work

Thomas V Bonoma ...1985
哈佛行銷法則 台北:中國生產力中心1987/1989 三刷
The Marketing Edge: Making Strategies Work. by
這是本四年的個案研究集之結晶
作者以社會心理學學生的角度 探討行銷這專業"想得多(美) 做得少"的大頭症
可惜中文未將重要的附錄疼個案法的優缺點) 注解和索引
---
Sage Library in Marketing (2009)
Volume 1 :Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought.
Volume 2: Marketing Strategy Processes and Tools
Volume 3: Marketing-Mix Strategies- Product Strategy and Promotion Strategy
Volume 4: Marketing-Mis Strategies: Distribution Strategy and Pricing Strategy
Volume5: Organization and Implementation
Volume 6: Evolving and emerging issues in Marketing Strategy
productivity and metrics/Global marketing strategy/Alliances and Networks/Corporate Social responsibility/E-Marketing/Theory and Research in the0 New Millennia

****
Marketing Revolution! by Paul R Gamble, Alan Tapp, et al. 2005IBM/The Charted Institute of Marketing



------


請教司馬賀管理教育(1999/09)

  讀者當知司馬賀(H. A. Simon)為一了不起的教育家。他在40年代創設的卡內基理工工商學院是世界頂尖的,也出了一些諾貝爾經濟學獎得主;這在《管理行為》中有「一所商學院」的設計之個案。

   我在99年2月寫信向他討教管理學如何教?因為根據西方名校傳統,入門課要由資深的教授教,才會有融會貫通的樂趣。我以前在東海大學化學系四年級實驗一 年,所得的結論是「管理學無法教,因為智慧無法傳授。」上學期在中原試一學期「近代管理學趨勢」,期終改論文作業才知自己教的不好,學生也因而所學甚淺。 我感到很深的挫折;就向司馬賀大師請教,如果是他,會如何啟發後學者。

  他在3月5日('99)給我一封信,其中有關管理學教育的一段翻譯出來給大家參考:

   如何教管理學(Administration)是個難題。目前美國大多數商學院所選出來的MBA(企管碩士)大多至少有兩、三年商業實務經驗,這樣教起 來就極不一樣了。要是學生沒有這種經驗背景,我總是試著要求學生把所就學的的大學看成一個組織,以組織學的話來看待大學中的事情,從而能把大學當作實驗室 的代替品。這並不改變你的論點(按:其實這是司馬賀在自傳《我生活的種種模式》中的看法):許多管理學上的原理(principles) 很簡單而又明白清楚;難在如何根據所信的原理養成力行的習慣。然而,我們不該從中得出結論說:習慣是不可改的。(按:《管理行為》中有專節討論組織的習慣 與創新。)

  我又與他談大中國區的大學教育之 「質」(例如世界上真正的科學實証教育,並未在教育中生根立足,所以怪力亂神現象特別嚴重。)和「量」(台灣的高教並不符合人民的期望,而大陸的高教投 資,遠低於發展之所需。台灣的所謂「追求卓越」,大筆的散財於高教,小學等基本教育和設備之質與量堪虞

  我是有心辦網路上的自由SIMON大學。他以為大學量已經太多,當前提以及未來數世代)中,最重要的是如何利用現代化的傳播科技,把世界上的一流大學(Strong universities)之資源與社區連用、分享。

  我希望能編本《司馬賀談教育》;這以後有機會再談。

  近來讀張漢裕教授所譯的R. H. Tawney《中國的土地與勞力》(1995,協志工業叢書;原書1929年出版),其中有許多話很重要:

  「...國家所需要的是受過教育的人,不是沒受過教育的畢業生,再不可為了大量生產而犧牲內容。應該側重教學生自己思考──這是比較廢力的事...」(中譯本,P. 206 - 207)

  R. H. Tawney真是名家,他對竹爭中國現代化的整體建議是引《浮士德》中的一句詩為喻:『設非自己心靈出,何得精神助你與。』意思是:若非從你自己心中湧出,你不能得到什麼使你心靈更爽健。(p. 209)





談企管與行銷的自習 (紀念陳勝年先生的2010年演講草稿)


古人去不返,古道挽不還。---別李周卿三首 元遺山集/卷02

人事有代謝 往來成古今 (孟浩然)

今世行之 後世以為楷

(北京: 三聯 2010) 中參考資料有一項是: "蕭繼宗編 孟浩然詩選 (台中:東海大學 1961)

蕭繼宗老師是我1971年國文老師的老師
2008年 一群無知的校友還想恢復 "東海大學出版社"

我想從傅漢思先生的書中摘錄一些比較簡單








Hans Hermannt Frankel




1974 年我修陳勝年先生的行銷學採用的是P. Kotler著的書不過我記不清是Marketing Management還是Principles of Marketing and Marketing: An Introduction
(1999年 台灣翻譯 Kotler on Marketing 科特勒談行銷
這種教科書的問題是僵化 完全跟它容易淪為笑話

已經有人將所有的管理學之字母湯 如4p 等等 重新笑談之幽默之

最重要的是這些作為 藝術勝於工程
我們應先了解要行銷的是什麼性質 這說來話長不過我可以說些自己的故事)

這或許不太重要 因為對企業管理的大學生
其實他們可能無法了解學校上的課程之意義
所以這只是一種子 重要的是修行靠個人
不過 這課程可以做相當多的學習習上的改善

我跟各位分享我作為學生與老師的一些經驗和心得
Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

惜福

2010/08/01 康健141期林芳郁院長

獨家專訪林芳郁(台北榮總院長): 
我不是來榮總養老的,
那不是我的個性
2010/08/01 康健141期

這訪問稿值得一讀林芳郁院長是轉型領導者

十家marketing說法都不懂得淵博知識系統之說法



這十家說法都不懂得淵博知識系統之說法
我關心的是這產業內容的發展和對利害關係人的意義



-----Cases

The Economist Tends Its Sophisticate Garden


****

Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help executives meet this challenge, Harvard Business School (HBS) Executive Education has partnered with the School of Management, Fudan University in Shanghai to offer Marketing Strategies for Profitable Growth—China, a new program that focuses on the critical marketing components required to compete both in China and globally. Engaged in a dynamic learning experience, you will explore leading marketing practices from around the world that can be applied to create and sustain competitive advantage in Asia and beyond.

What You Can Expect
Marketing Strategies for Profitable Growth—China focuses on the keys to creating and maintaining customer relationships in order to sustain profitable growth. You will learn how to identify and segment customer groups, improve customer acquisition and retention rates, manage product portfolios, build quality brands, enhance sales and distribution efforts, and effectively expand into new markets.


日期与费用

  • 2010 年 9 月 1 日至 4 日, 哈佛中心(上海)

  • 6,750美元

(English)

新课程

在 中国快速发展的市场中保持高质量标准和维持赢利增长需要强大有力的营销战略,使各个机构能够建立和培育长期的客户关系。为了帮助管理者克服这项挑 战,哈佛商学院 (HBS) 高管教育系与上海复旦大学管理学院联袂推出"赢利增长营销战略-中国"课程。这是一套全新的课程,侧重于讲授在国内和国际市场参与竞争所需的关键营销要 素。在活跃的学习环境中,您将会了解到全世界领先的营销实践,并掌握如何在亚洲及其他地区应用这些实践来建立和保持竞争优势。

课程内容

"赢利增长营销战略-中国"课程重点讲授建立和维持客户关系以实现赢利增长的关键点。您将学习如何识别和细分客户群,提高客户获取和保留率,管理产品组合,创建优质品牌,促进销售和分销工作,并有效开拓新市场等。

授课方式

这一优秀的师资队伍重点关注对中国营销至关重要的问题,研究成功的营销实践,以及致使中国和全球公司偏离正轨的错误。通过精心安排的讨论,互动的案例研究,以及细致深入的分析,您将会获得丰富实用的经验以及发展长期客户关系的方法。

学员

领导力培训课程为制定和实施国内外营销战略的高级管理人员、企业家和市场营销专业人才而设定。课程合 a.) 中国国内企业 b.) 寻求在地区和全球拓展业务的中国企业,和c.) 寻求在中国和其它亚洲市场进一步拓展业务的跨国企业。

2010年8月9日 星期一

xvi

跟david hsu chat 恍然大悟 我們許多人都需要打氣因為都處於mid-life1career crisis
----
聯絡東海EMBA 十月15日演講 (貢獻)
-----
請Justing申請系統與變異書號
-----
KJ送的馬路消息 不想留在GMAIL 特貼於此李敖的情場 此公自大自卑一身/一生
------
東海建築畢業的王世琦學妹來訪 暢談行銷即"關係管理"或她聽過的林南教授之"社會資本"

----
現代政治的思想與行動: 兼論日本軍國主義/ 忠誠と反逆
丸山真男:《現代政治的思想與行動: 兼論日本軍國主義》(林明德譯, 台北: 聯經,1984年
本書封面作者名字搞錯了

丸山真男是日本知名的政治學學者 所以這本書中寫出許多同行的著作的要義
百科全書

2010年8月4日 星期三

沈金標東海大學校友關懷母校整體發展論壇

這個半日刊似乎要改成周刊或月刊
不過今天碰到原一橋出版社的廖先生以上我的大學同學沈金標先生來
訪所以必須一記者
我送沈兄三本小書而他回贈一本英文THE BIBLE
他的體態神與情都很類似四十年前中一中的他們
而我的滿頭白髮已很有怪老子或藝術家相所以他照張相留念
他約我九月十八日回東海座談發言限三分鐘
董事會的財務職責
哈哈
於市我通知印刷場書要十五號出版---最感謝徐歷昌先生 幫我找出一百三十二處錯誤
回永和收到周聯華講座募款餐會通知 (五千元 阿標已提過 我心想如果是我2008年書中的師長之講座 我捐十百倍都可能 不過周董的不必有我)


-----
漢清:平安!

與君一席談 - 勝讀...........萬(誇張).....半卷書...

附件是校友論壇邀請函,請轉發關心東海的祝(sic)位大德。禮失求諸野.
...東海 legacy在諸位校友身上!

金標


東海大學校友關懷母校整體發展論壇


****

阿標
我決定不參加九月的三分鐘發言話 (我昨天傳給你的檔案/信件 已說得明白)
我盡量送今年的新書給朋友
趕不及的話用2008年的

東海校友會董事會須要成立一特別小組好好診斷 再寫建言書

2010年8月1日 星期日

yy/hc訪李兩成/戴智慧

上周
KJ 送的
人間無條件/美滿
Dave 與我拼命改稿

周五大雨書房漏水 很慘
周六 上花園新城 請戴智慧午餐並參觀他精彩的古典家具屋
午後與忠信一家"四口"訪李兩成建築師生
他介紹為第一化妝品在林口設計的公司和廠房子
真是一言難盡
周日下來找房子漏處來源甚難