讀一本Harvard University Press的書
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讀一本Harvard University Press的書
How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.
Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?
The rich have always valued early education, and for the past forty years, millions of poor kids have had Head Start. Now, more and more middle class parents have realized that a good preschool is the smartest investment they can make in their children's future in a competitive world. As The Sandbox Investment shows, their needs are key to the growing call for universal preschool.
Writing with the verve of a magazine journalist and the authority of a scholar, David L. Kirp makes the ideal guide to this quiet movement. He crouches in classrooms where committed teachers engage lively four-year-olds, and reveals the findings of an extraordinary longitudinal study that shows the life-changing impact of preschool. He talks with cutting-edge researchers from neuroscience and genetics to economics, whose findings increasingly show how powerfully early childhood shapes the arc of children's lives.
Kids-first politics is smart economics: paying for preschool now can help save us from paying for unemployment, crime, and emergency rooms later. As Kirp reports from the inside, activists and political leaders have turned this potent idea into campaigns and policies in red and blue states alike.
The Sandbox Investment is the first full story of a campaign that asks Americans to endorse a vision of society that does well by doing good. For anyone who is interested in politics or the social uses of research--for anyone who's interested in the children's futures--it's a compelling read.