2021年4月3日 星期六

美國報刊的優惠策略：紐約時報、WSJ...【多元經營】《紐約時報》瞄準1000億美元遊戲市場


【多元經營】《紐約時報》瞄準1000億美元遊戲市場
《紐約時報》網站去年的熱門搜尋話題不是「特朗普」、不是「拜登」、甚至不是「新冠病毒」；高居榜首的是「字謎遊戲」和「Spelling Bee」。該報計劃在遊戲和字謎領域投入比以往更多的資金，設計比現有的填字遊戲Spelling Bee和Mini等更燒腦的新遊戲。網絡遊戲研究公司DFC Intelligence創辦人David Cole指，人們在疫情之下不能外出，就通過遊戲來社交，所以遊戲市場的規模會越來越大。



美國報刊的優惠策略：紐約時報、WSJ...
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