從錢鎖橋著《林語堂傳》頁224~25 所談的"每月之書俱樂部（Book of the Month Club）"與美國世紀/文化說起
ˊ錢鎖橋著《林語堂傳》頁224~25 所談的
Wikipedia 的英文版，提供很好的歷史資料；
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| Founded | 1926 in New York, NY, United States |
|---|---|
| Founder | Harry Scherman |
| Headquarters | , United States |
Key people | |
| Parent | Pride Tree Holdings |
| Website | www |
Book of the Month (founded 1926[2]) is a United States subscription-based e-commerce service that offers a selection of five new hardcover books each month to its members. Books are selected and endorsed by a panel of judges, and members choose which book they would like to receive, similar to how the club originally operated when it began in 1926. Members can also discuss the books with fellow members in an online forum.[3]
In late 2015, in concert with the club's 90th year, the club announced a relaunch into its current iteration. Within two years, the club had grown its membership to more than 100,000 members, primarily millennial women, and the club's presence on social media grew to over 300,000 Instagram followers.[4][5] Approximately 75% of the club's titles are by up-and-coming authors, and 80% of titles are fiction.[4] The club has also worked with a series of celebrity guest judges who bring broader awareness to new titles, and continues producing its own versions of books that feature special endpapers and casings.[5] In 2016, the club launched a Book of the Year award. In 2017, the club debuted its first ever television advertisement called "Monthly".[6]
The club has a tradition of focusing on debut and emerging writers, and is known for having helped launch the careers of some of the most acclaimed authors in American literary history. In 1926 (its first year in operation), the Club featured Ernest Hemingway's The Sun Also Rises. In 1936 (its tenth year), the Club selected Gone with the Wind by unknown author Margaret Mitchell. Today, the book remains the second favorite of American readers (after the Bible). Mitchell wrote: "I wanted to thank [Book of the Month] from the bottom of my heart for selecting my book. It was quite the most exciting and unexpected thing that ever happened to me." In 1951 (its 25th year), the club distributed its 100 millionth book and selected J.D. Salinger's The Catcher in the Rye, which became both the most-censored and the most-taught book in America. In 1978, the Club selected By the Rivers of Babylon, the first book by Nelson DeMille, who later wrote: "I will be forever grateful to Book of the Month for ensuring that my first book, By the Rivers of Babylon, was not my last. When the Club selected Babylon in 1978, it reached hundreds of thousands of additional readers and became an instant best-seller."[7]
- The Hidden Public: The Story of the Book-of-the-Month Club by Charles Lee (New York: Doubleday & Company, 1958) provides a history of the club, the book selection and membership procedures, and a list of all selections, dividends, and alternates from 1926 to 1957.
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每月之書俱樂部（英語：Book of the Month Club）是一種美國訂閱的電子商務服務，每月為其成員提供五本新的精裝書籍。在2015年年底，為了配合俱樂部成立90周年，俱樂部宣布重啟目前的活動，並在兩年內俱樂部的會員增加到10萬多人，其增加主因是Y世代女性，並在社群媒體Instagram上超過30萬追蹤[1][2]。
參考資料[編輯]
- ^ Charles, Ron. What do women want? One company is betting it comes between two covers.. Washington Post. 2017-12-19 [2018-01-24]. ISSN 0190-8286. （原始內容存檔於2019-06-03） （美國英語）.
- ^ Brown, Ellen F. It's not your grandma's Book of the Month Club. latimes.com. [2016-12-11]. （原始內容存檔於2019-06-03）.
參考書籍[編輯]
- Gill, Janice A. Radway. A Feeling for Books: The Book-of-the-Month Club, Literary Taste, and Middle-Class Desire. Univ of North Carolina Press. 2000 [2019-08-28]. ISBN 978-0-8078-6397-8.
- "Time+ Loves Book‐of‐the‐Month". The New York Times. 1977-07-10. ISSN 0362-4331. Retrieved 2019-04-15.
- ^ Carvajal, Doreen (1996-04-01). "Triumph of the Bottom Line;Numbers vs. Words at the Book-of-the-Month Club". The New York Times. ISSN 0362-4331. Retrieved 2019-05-12.
| 1937 | |
Fiction Bestsellers 1. Margaret Mitchell, Gone with the Wind 2. Kenneth Roberts, Northwest Passage 3. A. J. Cronin, The Citadel 4. Vaughan Wilkins, And So-Victoria 5. Walter D. Edmonds, Drums Along the Mohawk 6. Virginia Woolf, The Years 7. W. Somerset Maugham, Theatre 8. John Steinbeck, Of Mice and Men 9. Louis Bromfield, The Rains Came 10. James Hilton, We Are Not Alone | Critically Acclaimed and Historically Significant Isak Dinesen, Out of Africa John Steinbeck, Of Mice and Men Thurman Arnold, The Folklore of Capitalism John Dewey et al., Not Guilty Robert and Helen Lynd, Middletown in Transition J. R. R. Tolkien, The Hobbitt Karen Horney, The Neurotic Personality in Our Time Zora Neale Hurston, Their Eyes Were Watching God |
Nonfiction Bestsellers 1. Dale Carnegie, How To Win Friends and Influence People 2. Victor Heiser, An American Doctor’s Odyssey 3. Henry C. Link, The Return to Religion 4. Hendrik Willem Van Loon, The Arts 5. Marjorie Hillis, Orchids on Your Budget 6. Noel Coward, Present Indicative 7. Lancelot Hogben, Mathematics for the Million 8. Clarence Day, Life with Mother 9. Emil Ludwig, The Nile 10. Van Wyck Brooks, The Flowering of New England | Book-of-the-Month Club Selections R. C. Hutchnison, Shining Scabbard Catherine Drinker Bowen and Barbara von Meck, Beloved Friend John Steinbeck, Of Mice and Men H. G. Wells, The Croquet Player Ignazio Silone, Bread and Wine Millen Brand, The Outward Room William Mahxwell, They Came Like Swallows Burton J. Hendrick, Bulwark of the Republic Kenneth Roberts, Northwest Passage Elliott Paul, The Life and Death of a Spanish Town Clyde Brion Davis, The Anointed Ivan Sanderson, Animal Treasure J. B. Rhine, New Frontiers of the Mind Stuart Cloete, The Turning Wheels Lin Yutang, The Importance of Living |
1938 | |
Fiction Bestsellers 1. Marjorie Kinnan Rawlings, The Yearling 2. A. J. Cronin, The Citadel 3. Howard Spring, My Son, My Son! 4. Daphne du Maurier, Rebecca 5. Kenneth Roberts, Northwest Passage 6. Rachel Field, All This, and Heaven Too 7. Louis Bromfield, The Rains Came 8. Laura Krey, And Tell of Time 9. Phyllis Bottome, The Mortal Storm 10. Hervey Allen, Action at Aquila | Critically Acclaimed and Historically Significant Evelyn Waugh, Scoop Elizabeth Bowen, The Death of the Heart Autobiographies of William Butler Yeats George Orwell, Homage to Catalonia Lewis Mumford, The Culture of Cities John Dewey, Logic B. F. Skinner, Behavior of Organisms Thornton Wilder, Our Town James Hilton, Lost Horizon Jean-Paul Sartre, Nausea C. L. R. James, The Black Jacobins |
Nonfiction Bestsellers 1. Lin Yutang, The Importance of Living 2. Margaret Halsey, With Malice Toward Some 3. Eve Curie, Madame Curie 4. Anne Morrow Lindbergh, Listen! The Wind 5. Arthur E. Hertzler, The Horse and Buggy Doctor 6. Dale Carnegie, How To Win Friends and Influence People 7. Carl Van Doren, Benjamin Franklin 8. Ogden Nash, I’m a Stranger Here Myself 9. Richard E. Byrd, Alone 10. Margaret Armstrong, Fanny Kemble | Book-of-the-Month Club Selections C. P. Rohacanachi, Forever Ulysses Commander Edward Ellsberg, Hell on Ice Isak Dinesen, Out of Africa Charles Allen Smart, R. F. D. Marjorie Kinnan Rawlings, The Yearling Paul de Kruif, The Fight for Life Eric Knight et al, The Flying Yorkshireman Clyde Brion Davis, The Great American Novel Margaret Armstrong, Fanny Kemble: A Passionate Victorian Arthur E. Hertzler, The Horse and Buggy Doctor Roger Vercel, The Tides of Mont St-Michel Margaret Halsey, With Malice toward Some Carl Van Doren, Benjamin Franklin Irwin Edman, Philosopher’s Holiday |
1939 | |
Fiction Bestseller 1. John Steinbeck, The Grapes of Wrath 2. Rachel Field, All This, and Heaven Too 4. John Marquard, Wickford Point 5. Ethel Vance, Escape 6. Lloyd C. Douglas, Disputed Passage 8. Elizabeth Page, The Tree of Liberty | Critically Acclaimed and Historically Significant John Steinbeck, The Grapes of Wrath Nathanael West, The Day of the Locust James Joyce, Finnegans Wake Erwin Panofsky, Studies in Iconology John Dewey, Freedom and Culture Carey McWilliams, Factories in the Field Cleanth Brooks, Modern Poetry and the Tradition Graham Greene, The Power and the Glory Raymond Chandler, The Big Sleep |
Nonfiction Bestsellers 1. Pierre Van Paasen, Days of Our Years 7. Adolf Hitler, Mein Kampf 8. Edna Ferber, A Peculiar Treasure | Book-of-the-Month Club Selections T. H. White, The Sword in the Stone Logan Persoall Smith, Unforgotten Years Pierre van Paassen, Days of Our Years Pearl S. Buck, The Patriot Christopher LaFarge, Each to the Other Nevil Shute, Ordeal C. S. Forester, Captain Horatio Hornblower Charles and Mary Beard, America in Midpassage Antoine de St. Exupéry, Wind, Sand, and Stars Angela Thirkell, The Brandons Vincint Sheean, Not Peace but a Sword Pietro di Donato, Christ in Concrete Amram Scheinfeld, You and Heredity Ethel Vance, Escape Sholem Asch, The Nazarene |
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